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Driven by Performance

At Rêve + Roots, every ingredient earns its place. We create elevated, sensorial products rooted in performance, where each component contributes meaningfully to the product.

Our actives are used at proven, functional levels. We do not "pixie dust" ingredients for the sake of marketing claims. Instead, we rely on clinical research, formulation science, and real results to guide our decisions; selecting ingredients based on what they do, not just how they sound.

Each collection – what we call a Capsule – is designed thoughtfully, allowing the story and setting to inform ingredient choices. Capsule I: Narragansett, for example, draws inspiration from the ocean and incorporates marine-derived ingredients selected for their clinically supported benefits to skin health. Story and science, working together.

→ How We Choose Actives

We evaluate every active ingredient through a performance-first lens. To qualify an ingredient for our formulas, it must meet all of the following:

CLINICALLY SUPPORTED EFFICACY

The data is strong and compelling. We use that data to dose our formulas with concentrations that deliver real results.

SAFETY PROFILE

It is suitable for daily, long-term use.

FORMULA COMPATIBILITY

To ensure stability and bioavailability in the intended formula.

PURPOSEFUL ALIGNMENT

The ingredient fits with both the product's function and the capsule's story.

If an ingredient does not serve a clear role, it doesn't belong. Our goal is not to include more but to include better.

Performance is not an afterthought: it's the foundation. Balancing sensorial experience with careful sourcing and full transparency.