Natural vs Synthetic
Rêve + Roots prioritize natural and naturally derived ingredients whenever possible, but sustainability, safety and efficacy must always guide our choices. We do not believe in demonizing synthetics. Instead, we evaluate every ingredient on its merit: Is it safe? Does it work? What is its environmental impact?
Sometimes, a synthetic option is simply the better choice.
Purity + Safety
Many ingredients exist naturally in the world but are produced synthetically to ensure optimal purity, consistency, and safety. Niacinamide is a perfect example. While it is a naturally occurring B vitamin, the synthetic version delivers exceptional purity, tolerability, and clinically proven results. For us, that makes Niacinamide an intentional, and confident, choice.
Sustainability
Sandalwood, a base note in nearly half of all fragrances, is precious and slow-growing. Decades of overharvesting have depleted natural supplies. High-quality synthetic sandalwood offers equal (or superior) performance without contributing to resource depletion. Choosing it is not a compromise, it is a responsible decision.
Our approach is not about choosing sides. It is about choosing wisely, responsibly and being transparent. We select each ingredient based on what is best for your skin, our formulas, and the planet we all share.
Natural + Naturally Derived
When using natural and naturally-derived ingredients, we strive to source ingredients that have been COSMOS approved or certified and/or NATRUE Certified.
Natural ingredients are simply: ingredients that can be found in nature. Things like cold-pressed oils, shea butter and clay. Naturally derived ingredients are ingredients that start from natural ingredients but have been modified in ways to enhance performance, shelf life or a variety of other reasons.
To learn more about COSMOS and NATRUE standards, visit COSMOS standard and NATRUE standards.
